CONVERSE X HELLO KITTY ACTIVATION

Activations/
Events

CONVERSE X HELLO KITTY ACTIVATION
Hello Kitty is a beloved character and a Converse collaboration fan favorite, Shoe Palace in Little Tokyo kicked off the release with a takeover of their space and activation event. We went to Los Angeles to oversee the install and work directly with the vendor, nailing down the details of the layout transformation from daily shopping to the event. Drafting off the Converse Global Design direction, the build-out focused on raw construction materials, a nice contrast to the friendly Hello Kitty aesthetic and perfect for this key streetwear retailer.

Roles: Print production, on-site install direction
I worked on this project as Senior Designer at Flightdeck.