CONVERSE X JOURNEYS BTS

Seeding Kits

CONVERSE X JOURNEYS BACK TO SCHOOL INFLUENCER KIT
Back to school shopping is a time to explore self expression and Journeys wanted top influencers to illustrate their various personalities through the customization of seasonal color Chuck Taylor All Stars. “Show Your True Colors” customization kit was created and delivered with a wide collection of craft supplies as the tools and the shoes as a canvas. We even got to express ourselves, creating customized kicks for promotion, as well as headquarters for Converse and Journeys.

Roles: Print production, material curation, shoe customizer
I worked on this project as Senior Designer at Flightdeck.