CHUCK TAYLOR ALL STAR 2020 CX
Seeding Kits
CHUCK TAYLOR ALL STAR 2020 CX INFLUENCER KIT
Announcing the arrival of Chuck Taylor CX technology, this seeding kit highlighted features of the new product in a tactile way. The custom designed box emulates the foam technology and look, while the x-band references the stretch canvas. Tightly fitted in the core is a pair of the fresh release along with a vacuum packed zine that folds out into a poster, communicating new benefits in a concise and enticing way.
Roles: Page layout, print production, box graphics
I worked on this project as Senior Designer at Flightdeck.